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Cookie policy

1. Introduction

This Cookie Policy (hereinafter referred to as the "Policy") explains what cookies are, how SMART DIGITAL GROUP LTD (hereinafter referred to as the "Company", "we", "our") uses them on its website and how you can control their use.

We are committed to transparency and comply with The General Data Protection Regulation (GDPR), the Personal Data Protection Act, and the EU ePrivacy Directive.

2. What are cookies?

Cookies are small text files that a website saves on your device (computer, smartphone, tablet) when you visit it. They allow the site to "remember" your actions and preferences (login, language, font, display settings) for a certain period of time, so that you do not have to re-enter them each time you visit the site.

Cookies may also be used to analyze how you use the site and to provide personalized content or advertising.

3. Types of cookies we use

We use the following categories of cookies:

3.1 Strictly necessary cookies

Without these files, the site will not function properly. They provide:

  • Access to protected sections of the site
  • Saving your actions during the session (e.g. adding products to the cart)
  • Security (protection against CSRF attacks and unauthorized access)

3.2 Functional cookies

Help remember your settings and preferences to improve your user experience:

  • Choose interface language
  • Remember region
  • Save site display settings

Example: A cookie that stores your language preference on your first visit.

3.3. Analytical cookies

Collect information about how users interact with the site so we can improve its performance:

  • Which pages are visited most often
  • How much time is spent on the site
  • Which features are used most actively

We use Google Analyticswith the anonymization function IP addresses in the EU (IP Masking), so that personal data is not processed in its entirety.

3.4 Marketing cookies

Used to display relevant advertising and measure its effectiveness:

  • Understand which pages and products interest the user.
  • Track the effectiveness of advertising campaigns.
  • Show personalized advertising in Google Ads, Facebook Ads, etc.

Marketing cookies are activated only with your consent.

4. Cookie storage period

  • Session cookies - are deleted after closing the browser.
  • Persistent cookies - are stored from 1 day to 12 months (depending on their purpose).

The storage period is specified in the cookie settings in your browser or in the cookie control panel on our website.

5. Third-party cookies

Our website may use cookies from third-party services:

  • Google Analytics (traffic analysis)
  • Google Ads (ad)
  • YouTube/Vimeo (video players)
  • Google Maps (maps)

These files are regulated by the privacy policies of their respective providers and we have no control over their operations.

6. How to manage cookies

You can:

  • Configure or revoke your consent via the cookie control panel on our website (appears when you first log in).
  • Block or delete cookies through your browser settings.

Please note: disabling cookies may affect the proper functioning of the website.

7. Legal basis for the use of cookies

According to GDPR, we use cookies based on:

  • Article 6(1)(a) — with your consent (for analytical and marketing cookies)
  • Article 6(1)(f) — for the legitimate interests of the company (strictly necessary cookies)

8. Policy Updates

We may update this Policy from time to time to reflect changes in the use of cookies or in the law.

8. Policy Updates

If you have any questions about the use of cookies, please contact us:

SMART DIGITAL GROUP LTD

Address: Bulgaria, Sofia, Lozenets district, 35 N.Y. Vaptsarov Str., 3rd floor, apt. 3A

Email: info@smartdigitalgr.com

Smart Digital Group - Cookie Policy